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An Essential Guide to Search Engine Optimisation (SEO)

Marketing Skills1 Credit1 CPD Point

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An Essential Guide to Search Engine Optimisation (SEO)

This module will cover search engine optimisation, also known as SEO, and how it works as well as discussing some of the factors that can affect SEO results and best practices for combatting this effectively.

 

Key Learning Outcomes:

  • An Introduction to Search Engine Optimisation

  • Keywords and Search Engine Optimisation

  • Factors That Can Affect Search Engine Optimisation

  • Best Practices for Effective Search Engine Optimisation

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